Jober Fonseca Brazilian Timber Forest
Ponsse has recognised Brazilian Timber Forest, a company with a strong focus on customer service, as the retailer of the year for 2019. The company has been a Ponsse’s retailer since 2015. It operates in Southern Brazil, in the regions of Parana, Santa Catarina and Rio Grande do Sul. Source: Timberbiz
“The company has very quickly achieved the leading market position in its sales region, and the sale of Ponsse products has developed significantly from the previous year,” Marko Mattila, Ponsse’s Sales, Service and Marketing Director said.
The jury stated that the well-run company is disciplined in its development activities, aiming to work for the best of its customers in all situations.
The company also possesses excellent training and marketing expertise which helps to make the cut-to-length method more widely known in Brazil.
Brazil is home to large eucalyptus plantations, from which wood is harvested for pulp and paper production. In addition to eucalyptus, pine trees are grown in the region to meet the needs of the sawmill industry.
Customers range from corporations that own dozens of machines and harvest more than 400,000 tons per month to small forest owners with a single machine chain.
Brazil’s forestry markets are among the most competitive in the world, while mechanisation is still in progress.
“Timber Forest specialises in improving the competitiveness of forest companies. We not only sell technology, but, above all, provide our customers with strong support, so that they can have access to the best possible technology and so that the selected technology is as productive as possible.” Jober Fonseca said.
“Because there is a shortage of skilled employees, and exchange rates make machines and spare parts expensive, our customer relationships are a little different than in many other markets.
“Harvesting companies not only buy machines, but they also select a partner that they can trust when selecting technologies and that support their operations by ensuring a high level of training, machine performance and maintenance services,” Mr Fonseca said.
Currently, the company mainly sells Ponsse harvester heads. As a business area, this calls for special expertise due to different base machine solutions. According to Mr Fonseca, the most important factor in harvester head operations is the ability to understand customer needs from top to bottom.
“We define the correct harvester head and forwarder for each customer’s base machine solution and install harvester heads so that everything works perfectly together. Mechanics who adjust and calibrate machines must know what they are doing, and there is no room for failure. This is why a professional and committed installation team is a key success factor alongside our other services. We are grateful for having long-standing employees and excellent people who lead our company forward,” he said.
