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FWPA’s Eileen Newbury to step down from marketing role

Eileen Newbury

Eileen Newbury, Forest and Wood Products Australia’s Head of Marketing and Communications and Head of the WoodSolutions program is stepping down. Source: Timberbiz

Ms Newbury has been a powerhouse in the organisation and along with her team has overseen several important initiatives that have helped reframe the industry and how it is perceived.

First starting as a contractor in 2010 before joining FWPA officially in 2013, Ms Newbury’s  achievements have been an important part of FWPA’s success.

“Eileen has an energy and a passion for FWPA and for the industry that was felt by all and will be greatly missed,” FWPA’s CEO Andrew Leighton said.

“Data and research have always underpinned her marketing and education of the industry.

“As the Head of the WoodSolutions program Eileen was integral in lifting the recognition of wood and wood products in the Design and Build industry. Testament to this influence was the introduction of The Ultimate Renewable and its ongoing success informing the consumer audience about the clear environmental benefits of wood and wood products”.

Ms Newbury, who will finish on 12 May, pointed to the project that showcased wood and its tangible impact on the health and happiness of people as one of her proudest moments.

The work confirmed the importance of biophilic design, and the role wood has to play in the design and build industry.

Launched at the Venice Biennale with the Australian Institute of Architects, the campaign not only achieved national success; the research was recognised and endorsed internationally and helped place FWPA on a global stage.

“I feel very proud of the work and successes achieved over the 13 years and there have been many highlights during my time, all of which would not have been possible without the FWPA family,” she said.

“I’d like to thank CEO Andrew Leighton for the opportunity he has given me over the last year and in particular, acknowledge my FWPA colleagues and key contractors for all the support and encouragement that was afforded to me.

Ms Newbury said she loved the industry and that she would continue to work within it in some capacity.

FWPA will be announcing who will step into the role in the coming weeks.

“We wish Eileen every success and know that she will remain a friend of FWPA and the industry for a long time to come,” Mr Leighton said.