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Canadians use social media to recruit students

The Forest Products Association of Canada (FPAC) has successfully used social media to recruit deserving students to work this summer at leading forest products companies. Source: Newswire CNW

The Green Dream internship social media contest invited students to apply for four month paid summer jobs by submitting a video application and soliciting on-line votes.

FPAC set up the contest to better inform students about the growing career opportunities in the dynamic forest products sector and to highlight the launch of, a portal that helps connect students and others to career opportunities in the sector.

Dana Aljanaby of Vancouver has been chosen from the winning candidates to receive a grand prize of $5000 based on her video application and on-line support.

“Under our ambitious Vision2020, we have set the goal of recruiting at least 60,000 new employees by the end of the decade,” said the president and CEO of FPAC, David Lindsay.

“We realize the need to explore new approaches including social media to attract high quality talent as we build the forest products industry of the future.”

Lindsay said the Green Dream internship contest was a huge success with about 16,500 votes cast during the contest, close to 180,000 page views on the website and 170,299 YouTube Views of the GreenestWorkforce videos.

All of the interns have also received an IPad mini and will be required to blog about their experience in the forest sector for the website.