Scandinavian-owned tyre manufacturer Nokian Tyres has signed an exclusive distribution agreement with Australian retailer Tyres4U. The companies have forged their partnership with the mutual agreement to focus on providing world-class products, service and technical support to the forestry and timber industry. Source: Timberbiz
Nokian Tyres is known as a world leader in forestry tyres due to their innovations and collaboration with machinery OEMs which ensures they develop the best tyre for the application. The tyres are tested and proven in the rough Nordic forests which ensures they can withstand the harshest of environments.
Nokian Tyres are providing technical training to the Tyres4U forestry dealers to ensure that they are well versed in the technical requirements, safety, and speed of fitment of their tyres.
“Heavy machinery needs specialised equipment and technical skills to fit forestry tyres in a safe and timely manner, whilst also providing the information and service to maintain correct tyre pressures. By having the right fit for the application, and the correct tyre pressures, the customer will get the optimum results from their machinery,” James Dickinson, General Manager Sales, Tyres4U Australia, said.
Dean McRae, Business Manager – Asia Pacific, Nokian Tyres said the company intended to develop a skilled forestry dealer network that supports the needs of the forestry and timber industry by providing them great technical support to help customers reduce down time and optimise tyre life.
“Nokian Heavy Tyres are excited to partner with Tyres4u in Australia, as a commercially focused tyre wholesaler, Tyres4U offer an end-to-end tyre solution for the entire value chain within the forestry industry,” he said.
“With strategically located warehouses around Australia, their strength lies in the ability to hold the right stock to service our customers.”
Tyres4U prides itself on the support of our customer’s activities, employing the tyre industry’s most highly respected technical talent. With the main hub of the forestry industry limited to certain pockets of Australia, we offer locally based account managers, and the support of an efficient and flexible supply chain to best meet the needs of the industry and our customers.
“We know that forestry machinery is just one aspect of the value-chain, with truck, trailer, forklifts, and tractors also being used. We intend to give our forestry dealers access to all of the tyres required to support the industry, plus have the technical knowledge to fit the right tyre and provide great in-store and on-field service,” Mr Dickinson said.
The full range of Nokian Tyres became available through the Tyres4U forestry dealer network in early September.