Stora Enso’s design for eco-friendly pellet packaging was awarded with a prestigious Worldstar award. The renewable and recyclable packaging is designed for heavy use in transporting and warehousing of wood pellets for heating. Source: Timberbiz
The awarded packaging is a sustainable alternative to the standard plastic bag used in the pellet industry.
In the packaging design work, special attention was paid to usability, recyclability and visual appearance. The 12 kg pellet box, which replaces a plastic bag, is easy to bring home from the store thanks to the carrying handle. The packaging is a collaboration between Finnish packaging designer Karoliina Pennanen and the Stora Enso Packaging Automation team.
“The pellet packaging is a good example of how clever design can help replace plastics with renewable, recyclable and low-carbon material,” saidTom Lind SVP Head of Corrugated Nordicsat Stora Enso.
“The packaging provides strong usability advantages compared to alternative pellets packaging, enabling easier carrying and pouring as well as more compact storage.”
The WorldStar Competition is one of the major events of the World Packaging Organisation (WPO) and is the pre-eminent international award in packaging.
WorldStar awards are based on the judges’ consensus that a pack is superior in its category and market and better in its class inexecution or innovation by comparison to others.
The 2021 awards received 345 entries from 35 countries around the world.
