Tasmania’s Tree Alliance marketing campaign, launched in October 2020, has been named a finalist in two categories of the Australian Institute of Marketing Awards for Marketing Excellence. Source: Timberbiz
The categories include:
- Creativity in Brand, Product or Service Marketing; and
- Content Marketing.
The awards recognises the Tree Alliance, Private Forests Tasmania and Claire Bennett.
The national winners will be announced on 25 November in Sydney.
Tree Alliance is a marketing campaign run by Private Forests Tasmania.
The campaign aims to raise awareness of farm forestry and the benefits of trees on farms, and to encourage and facilitate farmers to plant commercially viable trees in the agricultural landscape
