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Red Dot Design Award goes to innovative magazine packaging

Vogue Scandinavia and Stora Enso have won the Red Dot Design Award for the renewable eco-package concept created to replace plastics in magazine packaging. Source: Timberbiz

The packaging is fully carbon neutral, with a renewable, low-carbon raw material and energy efficient production.

The Red Dot Award was granted for exceptional design quality and creative performance in the category of Brands & Communication design. With roughly 20,000 submissions, the Red Dot Award is one of the biggest design competitions in the world.

The winning packaging comes in two versions – Normal Edition and Collectors’ Item Limited Edition, both made from Ensocoat TM by Stora Enso.

All materials are fibre-based and renewable, reflecting Vogue Scandinavia’s commitment to sustainability. The package replaces the traditional single-use plastic wrapping used in magazines.

The limited-edition packages are rigid boxes with matching artwork and debossing, inspired by Swedish artist Hilma af Klint. The magazine and its packaging are designed to be saved and kept in readers’ bookshelves. The accompanying bookmark encourages readers to read the magazine again and again.

In 2021, designers, agencies and companies from around the world registered their creative projects and brands for the Red Dot Award: Brands & Communication Design. True to the competition’s guiding principle “In search of good design and creativity”, the 24 international jury members expertly, individually and comprehensively assessed each of the submitted communication projects and brands.

“Vogue Scandinavia was launched to disrupt the media landscape in the Nordics and to lead the way in sustainability. We want to take the next step in the future and modernize the whole concept of how magazine journalism is not only read, but done and experienced by the consumer,” said Martina Bonnier Editor in Chief for Vogue Scandinavia.