Responsible Wood, Australia’s largest forest certification scheme has launched its new website to improve user experience with greater search options and a better alignment with the PEFC website. Source: Timberbiz
The website follows 12 months of collaboration with digital marketing agency, Primal Agency, and extensive feedback from stakeholders, improving the user experience and interface for members, certificate holders and consumers of Responsible Wood certified products.
The new website is brighter, more informative and focused on the benefits of sustainable forest management. It also provides more detail on different aspects of the Responsible Wood certification scheme and its global endorsement through PEFC.
In addition, the new website has an updated resource library and improved search engines to assist users get certified, search existing certificate holders, and find certified products.
Responsible Wood Marketing and Communications Officer Jason Ross emphasised the growing interest in forest certification among sustainably aware businesses and consumers.
“The new website will improve Responsible Wood’s online footprint, using SEO (search engine optimisation) to attract environmentally aware users to learn more about sustainable forest management, our standards and the Responsible Wood certification scheme,” he said.
Responsible Wood invites visitors to explore the new website, www.responsiblewood.org.au and provide feedback.