Across Australia, award-winning architect Peter Maddison, host of Grand Designs Australia, is entering the living rooms and devices of hundreds of thousands of people, with news about the wellbeing, productivity and other advantages of wood for Planet Ark and Forest and Wood Products Australia (FWPA). Source: Timberbiz
The commercials, produced under Planet Ark’s Make It Wood brand and co-branded Wood. Naturally Better will run on free-to-air and pay TV in metropolitan and major regional markets, plus online, in an impactful, targeted schedule.
Now in its sixth successful media exposure, the campaign, comprising a 30 second and 15 second spots, covers the wellbeing and productivity benefits of wood in the workplace, supported by messages about the advantages of other uses of timber, including framing and wood in the home.
On free to air TV channels 7 and 9, the spots will feature in popular programs including the News, A Current Affair, Better Homes and Gardens and House Rules.
The videos will be complemented by an online content marketing campaign designed to amplify the message and engage users by extending the information about the role of wood in promoting wellbeing and improved productivity in the workplace.
“A new message in this campaign is the role that wood can play in creating work environments in which people feel greater wellbeing and more productive,” said Eileen Newbury, FWPA’s National Marketing and Communications Manager.
“This information comes from a ground-breaking report that is one of the first instances in the world in which anecdotal evidence about the benefits of wood in the built environment is supported by reliable data,” Ms Newbury said. “It has received international coverage, and we look forward to it stimulating conversation in the Australian market.”
The report, Workplaces: Wellness + Wood = Productivity is available for download at woodsolutions.com.au/wood-at-work