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Danzer showcases 3D veneer products in Chicago

Danzer Freeform

Hardwood specialist Danzer presented its authentic wood products such as technical veneers and 3D-Veneer at Global Shop, the retail design, planning, and merchandising expo and conference that took place in Chicago. Source: Wood&Panel


One of the company’s focuses at the fair: showing to planners and designers how to ensure consistent aesthetics on high-end retail fittings worldwide.

“Wood is a key component in retail fit-outs and has a positive influence on the shopping experience. Competition from online sellers makes creating a unique atmosphere for customers even more important. Our broad product portfolio opens up a wide range of design opportunities, while at the same time guaranteeing a uniform and consistent look across all of a retailer’s branches, which helps to reinforce recall values,” Eckart Schmitt, CEO Danzer Specialty Division said.

“With a global service reach and sales offices all over the world, we make it easy for customers to work with us,” Mr Schmitt said.

Danzer Vinterio is an authentic wooden surface made of high quality hardwood lumber. Due to its production method, Vinterio has an even, solid-wood aesthetic that reflects the intrinsic properties of the type of timber used.

Authentic Danzer Linea hardwood veneers are made from sliced hardwood of the respective wood species. They are characterized by a linear, rift-sawn look.

Danzer also showed 3D-Veneer. It reliably enables the industrial production of surprising organic wood shapes. “We have already completed hundreds of products with furniture and automotive customers; the material is now increasingly attracting interest in interior design projects,” Mr Schmitt said.

Another design breakthrough is Danzer Freeform. Danzer has developed an industrial process that adds metal inlays to wood surfaces.

Until now, this was only possible through painstaking hand-craftsmanship, or restricted to straightforward linear patterns, but now Danzer Freeform technology makes it possible to create veneers with inlays in virtually any shape: customer specific decorative elements, typographical details and even logos can now be added to wood surfaces quickly and at reasonable cost.