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Conference on use of data to drive tropical markets

Reliable data is the key to unlocking market share in any business, and the market for verified sustainable timber is no exception. That is the stepping off point for this year’s annual European Sustainable Tropical Timber Coalition (STTC) Conference in Paris on 25 October. Source: Timberbiz

The conference takes market intelligence, its collection and analysis as its core theme. The premise is that good data helps identify the best market areas and segments to target efforts to grow share and has the potential to increase overall transparency and trust in tropical timber.

But while there is general agreement that the European timber sector’s shift to sustainability must be data driven, it is also widely acknowledged that it does not currently have the high quality intelligence needed to determine actions required to generate market momentum.

To address this, the STTC conference will gather speakers and delegates from trade federations, government, and NGOs.

Presentations will tackle approaches for using data in support of verified sustainable tropical timber.

Speakers will also address data gathering best practice and establishing cooperation in this field with market partners.

The event is also billed as a valuable opportunity to network with buyers, suppliers and specifiers from across Europe.

For more information and to register visit october-2018-conference-sustainably-sourcedtropical- timber/