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AFPA Viewa app to target pre-election information

The Australian Forest Products Association (AFPA), is partnering with augmented reality App ‘Viewa’ as part of the Growing Your Future Federal Election Campaign after AFPA launched Growing Your Future, a campaign targeted at planting more timber production trees in the right places and securing the future of native forest industries. Source: Timberbiz

The partnership with Viewa will mean people will be able to access video content explaining the benefits of forest industries by scanning upcoming newspaper advertising, or the front page of AFPA’s ‘10 Actions for Growth’ document.

AFPA is running advertising in Tasmania’s Examiner and Advocate newspapers Friday 26 April. The advertisements will be Viewa enabled, meaning readers will be able to access video content by hovering their smartphone over the advertisements or front page of the ‘10 Actions for Growth’ document, using the Viewa App, to unlock video.

Download the Viewa app

To utilise Viewa to access AFPA content:

  1. Download the Viewa App to your smartphone.
  2. Using the App, hover the phone over newspaper advertising or the front page of AFPA’s ‘10 Actions for Growth’ document (see below).
  3. Watch the video content through the Viewa App.

The ‘10 Actions for Growth’ and underpinning policy ‘asks’ can be found the campaign website: here.